The analysis of the British historian and essayist RICHARD NEWBURY the elections 2010 in Great Britain
What happened to New Labour, with Tony Blair in 1997 that had won a majority of 179 seats to the Tories inflicting their worst defeat since 1832?
Why New Labour is finished as well? Why the Conservatives, led by David Cameron as a privileged, and Libdem, led by a more privileged as Nick Clegg, have had such good results? One answer is that Labour's Gordon Brown appeared to leave the area for that elusive call center more comfortable tribal organization and socialist class warfare . This has certainly shored up the vote and allow hard-core the party to live for new battles, but it also means that Labour's Gordon Brown is fishing where those votes could intercept floating essential to a winning strategy. In 2005, at the three-week election campaign, polls gave Blair defeated with 60 seats. Instead he won with 65. What happened? With his political instincts, had realized where they were the erogenous zones of economic voting than they were floating and socially advanced. He had also understood why he, unlike Brown who was born in "tribes" Scottish Labour Party, had "chosen" to join the party and had become the leading scaling the outside. For him it was a choice as a consumer, as is the floating voter, ready to change his party as to change the church. In pluralist societies, there is a market that is gained adherents.
The hard core of voters supporting his party like a football team - to win or lose. The floating voter's chosen according to his personal gain and success follows. It 's impossible to win an election without attracting these voters often fickle, and parties touches seduce them. However, as the center, they too are in constant motion. Where to go, is the story of post-war Britain.
were veterans of World War Two to massively vote for Labour, leading the central planning of social security in times of war and the economy. Conservatives, by accepting the new distribution of wealth, but promising to regulate it better, they won in 1951 and ruled for 13 years. What caused them to lose in 1964 was that they were seen as outsiders to the country, the aristocratic former students of the great private schools. So in fact they were Eden, Macmillan and Home. He won the meritocracy in the person of Harold Wilson's Labour Party.
Margaret Thatcher "stole" the Labour 'Syd', the skilled worker, and seduced by the mirage of the property . Inspired by his move against the Leninist Party Conservative of 'noblesse oblige', in 1983 Tony Blair, Gordon Brown, Peter Mandelson and Alistair Campbell designed the New Labour to win back 'Syd' but in 1992, as Blair well knew, had become a little 'richer and turned in 'Mondeo Man' independent craftsman, with duplex burdened by mortgage and Ford Mondeo. He too had become a conservative and Blair knew that by taxing the rich, taxing its aspirations. So socialism became the Third Way and 1997, with a overwhelming majority of 170 votes - a real surprise - the New Labour found that the Mondeo Man were millions.
In 2001 he became the ordinary man a woman the Worcester Woman bigger house in the suburbs, 4x4, two children. He wanted more money for schools and hospitals and less taxes. "Stealing" the Tory scheme of public-private partnership (Private Finance Initiative) - the private builds schools, hospitals and prisons, and rent them to the government - Blair was able to buy back floating voters. In this election
2010, the floating voter has been identified in a new socio-economic entities: Motorway Man, man motorway. He / she lives in a residential areas built in the last five years along the highways, because it is a technician or a junior manager who travels for hours, eat and surf network in the coffee service area, and dreams of owning a bigger house - and perhaps send their children to a private school became a senior manager. The last time he voted for Blair, but now no longer thinks that conservatives, and especially Dave Cameron, are foreign to its reality and aspirations, but is worried that his house is now worth less than the mortgage.
So the motorway service station has become the battleground of this election: there, quite apart from the people at the pump, there are very few hard-core Labour voters. The Motorway Man has the same DNA floating voter who was the double helix in the body as in the Labour Tory since at least 1945. Tony Blair would be identified and incorporated into a new center: the one where the battle is won by pushing the opponent at the extreme wings, because being seen as "moderate" does win the election and be seen as "extremists" makes you lose.
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